Analytics Dashboard
Overview
WPiko Chatbot gives you a quick overview on the Dashboard (free). WPiko Chatbot Pro adds a full Analytics page with charts, locations and usage patterns.
Dashboard (Free)
Go to WPiko Chatbot → Dashboard. You’ll see:
- Status: “Chatbot Active”, “Needs Attention” or “Setup Required”
- Stats: Total Conversations, Total Messages, Unique Users and Today’s Conversations
- Attention Required: problems found in the last 24 hours, such as no OpenAI credit, a rejected API key, or a chatbot that isn’t visible on your site. Each comes with a button to fix it.
See Troubleshooting the OpenAI Connection for what each warning means.
Analytics (Pro)
Go to WPiko Chatbot → Pro Features → Analytics. Requires an active Pro license.
Date Range and Live Updates
Choose Last 7 Days, Last 30 Days, Last 90 Days or a Custom Range. While the page is open, the numbers update automatically. The Live indicator shows “Updating…” during a refresh, and “Reconnecting…” if the connection drops.
Overview Stats
- Total Conversations, with the trend compared to the previous period
- Total Messages and the average per conversation
- Unique Users, based on email addresses or chat sessions
- Error Rate: how often replies failed
Charts and Breakdowns
- Message Activity: messages per day, split into Total, User, Assistant and Errors.
- Top User Locations: where visitors chat from. Switch between country, city and region.
- Conversation Length Distribution: how many messages conversations usually have.
- Peak Activity Hours: the times of day visitors chat most.
- Messages by Device: desktop, tablet and mobile.
Locations are found from the visitor’s IP address using the IP-API.com service when a conversation starts. Mention this in your privacy policy.
Tips for Using Analytics
- A rising error rate usually means an OpenAI problem (credit, rate limits). Check the Dashboard and the Debug Log.
- Use Peak Activity Hours to plan when your team should be available for live chat.
- If many visitors come from one country, translate your interface texts and pre-made questions for them.
- Very short conversations can mean visitors aren’t finding answers. Review them in Conversations.